There’s no “I” in “User”

I have been thinking…and that’s never a good thing! As Usability Professionals we must be careful of the “I”. When asked by a developer, “What do you think?” we need to be careful the first words out of our mouths aren’t “I”. It’s so easy to say what we think and then backing it up with stats is not best practise. We aren’t about the “I” we about the “Users”. Ever heard some one say “Well, they say…”, who the hell is they?! I think sometimes we tend to use the “I” and the “They” as cop outs to get a point across quickly rather then pointing to facts, which is what usability professionals deal with day to day.